//How Does the Ranger Match Against the Competition?

How Does the Ranger Match Against the Competition?

In 2019, the Ranger is back and better than ever with a new look, a bold new attitude, and a lot to offer its fans. Not all changes to popular cars in the auto market are well-received, but everyone agrees that this time around, Ford made a wise decision to revamp its Ranger. In fact, the Ranger returns to the US market after taking a hiatus for several years. But those who missed it – and those who didn’t – will be in for a surprise at what they find this year. The 2019 Ranger bears little resemblance to its predecessors, which is a good thing. This year’s Ranger is all grown up with a head-turning exterior, modern safety features and technology, and a variety of optional amenities. But, despite all that it offers, the reality is that the Ranger belongs to very competitive class of mid-size pickup trucks. So in its choice to redesign the Ranger this model year, did Ford do enough to make it stand out among its competitors and attract consumers’ attention?

The Rangers Vs. the Competition

Ford considers the Ranger’s main competitors to be the Chevy Colorado, Toyota Tacoma, and Nissan Frontier. All trucks have two cab styles to choose from. The Ranger has three trim levels, which are the XL, the XLT, and the Lariat. The Chevy Colorado has four trim levels. There are six trim levels of the Toyota Tacoma, and the Nissan Frontier is available in four trim levels.

There are some features that pickup drivers consider to be especially important. One of those is power. Fortunately, that is an area in which the Ranger excels. There is just one engine available in this year’s Ranger, which many would argue gives consumers limited options. But ask anyone who owns a Ranger, and chances are good they’ll tell you they see no need for additional engine options. The engine in the 2019 Ranger is a 2.3L, four-cylinder, turbo-charged engine that generates up to 270 HP and 310 LB-FT of torque. The engine is paired with a 10-speed automatic transmission that can be paired with either a two-wheel drive or a four-wheel drive drivetrain. While the four-wheel drive gives you more off-road capability, the two-wheel drive configuration offers both power and responsiveness. Some were admittedly skeptical upon hearing that Ford chose just a four-cylinder engine to power its truck. But the company happened to choose a powerful, responsive engine that makes additional cylinders go unmissed. Most other mid-size pickup trucks actually fall behind in engine power compared to what the Ranger offers. However, the Chevy Colorado and the GMC Canyon have a turbo-charged diesel engine as an alternative option, which is bound to catch the attention of some consumers.

Handling

When you’re driving a pickup truck, and especially if you’re towing a heavy load, the way your truck feels on the road makes a big difference in your comfort and overall satisfaction. Fortunately, reviewers say that the Ford Ranger is rock-solid when it comes to handling. Furthermore, it has several driving modes so that you can get a boost of power when needed or tackle inclement weather conditions like snow. Upon driving the Ranger around, reviewers say that they are impressed with how well the truck handles itself in a variety of situations, including driving around curves and tackling off-road terrain. The Ranger offers several driving modes, including a Sport mode that makes it feel more like an athletic SUV than a pickup truck. The fact that the Ranger has a 10-speed transmission makes it even more fun to drive. This leaves its competitors – who top out at a six-speed transmission – far behind in the dust.

Towing

Another area where the Ranger excels is in towing. When fully equipped, it has a class-leading payload of 1,860 LBS and a maximum towing capacity of 7,500 LBS. The Chevy Colorado, which has the second-highest class towing capacity, tops out at 7,000 LBS. It is followed closely by the Tacoma, which has a towing capacity of 6,800 LBS, and the Frontier, which can tow up to 6,690 LBS. In addition to simply having the maximum towing capacity and payload possible, the Ranger has a sophisticated handling system that’s designed to accommodate all your driving needs.

Along with its commendable power and performance capabilities, the Ranger offers quite a bit in the way of safety and convenience, too. Its safety highlights include the Ford Co-Pilot 360, which has an array of driver-assist amenities, as well as a standard backup camera and automatic high beams. The Ranger also offers convenience features like a power outlet, a productivity screen, and optional high-end amenities like leather seats and a leather-wrapped steering wheel.

In 2019, the Ford Ranger is back and better than ever. This year’s Ford Ranger features a variety of standard and optional amenities, which gives drivers plenty of room for customization. The latest Ranger commands attention with a new exterior, a modernized interior, and more power. With all that it offers, the Ranger stands out among competitors in its mid-size class, and it is sure to catch your attention, too.

By |2019-03-05T16:06:37-07:00December 24th, 2018|blog|0 Comments

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